Before studying programming, I worked as an advertising copywriter for agencies and gigantic tech companies. I still do sometimes! Here is a collection of my favorite projects.

 

HUMBOLDT REDWOOD

Humboldt Redwood asked us to create a campaign that featured redwood decks, walls, and posts. We got some help from a droll plank.

I was the sole copywriter on the campaign.

CANNES Shortlist Film

ADDYS SF Silver TV

ADWEEK Ad of the Day

Fast Company

SF Egotist

LBB Online

 

TV

 

SOCIAL

AD: Byron Wages

CD: Jamie Barrett

Director: Mike Maguire

SALESFORCE (B2B)

To promote their new Lightning Platform, Salesforce asked us to make a sequel to their “Say Goodbye” campaign for Service Cloud using the same director and a few of the same actors.

Our goal was to tell companies that the Lightning Platform would make app development a lot easier for everyone inside the tech department and out.

I was the sole copywriter on the campaign.

Fun fact: I wrote this ad before I’d ever written a line of code.

 
 

AD: Andy Minisman

SALESFORCE: INTERNAL ALLY GROUPS

This film was originally created to encourage Salesforce employees to join our internal equality groups but was later used to introduce Barack Obama at Dreamforce 2019. Everyone in it works at Salesforce.

 
 

SALESFORCE: GLOBAL CLIMATE ACTION SUMMIT 2018

Salesforce sponsored the Global Climate Action Summit in 2018. This video was shown at the Summit, and was created to talk about what Salesforce’s customers were doing to promote sustainability. 

 
 
 

To promote the event, we asked the children of Salesforce employees what their parents were doing to fight climate change. I gave their quotes some “help.”

 
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Here are some photos from the event:

 
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Art Director/Creative Director: Cathy Campbell
 

TRIBECA FILM FESTIVAL 2019

Salesforce’s Make Change series was created to talk about the ways that business and technology can create positive social change. To show people the ways that virtual reality has the potential to increase empathy, we created an installation at the 2019 Tribeca Film Festival. My job was to write the program each attendee got when they walked in.

 
 

This was the program I wrote:

 
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(Click on each page to make it larger.)

 
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DAVOS 2020

This video was created to be screened during one of Salesforce’s presentations at the World Economic Forum’s annual meeting in Davos, Switzerland.

I was the sole copywriter on the project.

 
 
 

COVID-19

This video was created in the spring of 2020, which meant that we couldn’t film anything and had to craft a script around pre-existing footage.

I was the sole copywriter on the project.